Currently accepting Q2 2026 partnerships

You only pay per lead.

Arcline is a performance marketing agency in Riyadh built around one promise: we don’t bill for hours or impressions. Pay us per install, user, lead or customer we deliver — or per transaction, plus a flat 7% of ad spend. Two ways, and you choose.

Live · last 24h
412
qualified leads delivered this week
3.2×
average ROAS across active accounts
88%
of clients renew after first quarter
2
ways to pay — you pick at the start
5
Acquisition channels
0
Retainer fees
2
Ways to pay
Upside aligned
01 — Run the numbers

What it would
cost you.

Pick the unit you want to pay per and move the sliders. Only the transaction plan takes a cut of your media spend — the rest is priced per unit.

Your inputs

On the pay-per plan we typically price at 20–40% of what one unit is worth to you.

What it would cost you
Your rate × leads delivered
SAR 36,000
Only charged on verified units. SAR 0 if we deliver nothing.
Total per month SAR 36,000

Every other unit is priced per unit, with nothing taken from your media budget.

02 — The model

Four moments. Three of them are free.

01
SAR 0

Discovery

We map your funnel, audience, and unit economics. Free.

02
SAR 0

Setup & launch

Creative, tracking, campaigns built and shipped at our cost.

03
SAR 0

While we run

Media buying, optimization, reporting — still at our cost.

04
SAR rate

Per unit delivered

An agreed rate for each verified unit. Choose transactions and a flat 7% of ad spend applies on top.

Plan A
Rate + 7%

Per transaction, plus 7% of ad spend

For businesses where the outcome is a purchase. You pay an agreed rate for every verified transaction we drive, plus a flat 7% of media spend covering the buying, optimisation and reporting.

  • Built for e-commerce, marketplaces, delivery and fintech
  • The 7% moves only when your media budget moves
  • The rate itself only triggers on verified transactions
Plan B
Per unit

Install · user · lead · customer

An agreed rate for each verified unit we deliver. No percentage of your media budget, nothing fixed — if we deliver nothing, you owe nothing.

  • Best when a single unit is worth real money to you
  • Not a riyal of your ad spend comes to us
  • You define what counts as one unit, in writing

Two ways to pay, and you pick which at the start. Switch at any month boundary — no fee, no renegotiation.

03 — Why this is different

The old way vs the Arcline way.

Traditional Agency

Paid to be busy.

  • × Fixed monthly retainer regardless of results
  • × Long contracts, lock-in periods, exit fees
  • × Reports full of impressions, clicks, and reach
  • × Risk sits entirely on your side
  • × You pay the same whether campaigns work or flop
  • × Hours billed; outcomes optional
Arcline

Paid to win.

  • Two ways to pay: per transaction + 7%, or per unit
  • Month-to-month. Cancel anytime, no fees
  • One number that matters: the unit you chose
  • We carry the risk of underperformance
  • On pay-per: deliver nothing, and you owe nothing
  • Outcomes priced; hours irrelevant
04 — Services

Five channels.
One outcome.

Run them independently or stack them as a full acquisition program. Whatever you pick, you only pay per customer won.

01

Lead Generation

Intent-matched, qualified leads delivered to your sales team — filtered by behavior, budget, and buying-window. No bought lists, no scraped contacts, no padding the funnel with junk.

Form-fill adsInbound SEOLookalike audiencesLead scoring
02

App Install

Multi-channel install campaigns priced on activation, not downloads. Anti-fraud built in, attribution clean, every install a real human who opened the app.

iOS & AndroidActivation eventsFraud blockingSKAdNetwork
03

Customer
Acquisition

Full-funnel acquisition across paid, organic, and direct.

MetaGoogleTikTokSnap
04

Retention

Lifecycle messaging and onboarding flows that turn first purchases into repeats.

EmailSMSPushWhatsApp
05

Activation

Reactivation campaigns and dormant-user wake-ups that bring sleepers back.

Win-backTriggeredCohort-based
05 — How we work

Four steps. We get paid in the last one.

01

Discover

30-minute call. We map your funnel, audience and unit economics, and define exactly which unit you pay per and what counts as one — so there’s never any ambiguity later.

FreeWeek 1
02

Match

You pick the unit and we agree the rate — plus 7% of ad spend if that unit is transactions. We pick the channels and sign a one-page agreement. Month-to-month, no lock-in. Switch or cancel any time.

FreeWeek 1–2
03

Run

We build creative, set tracking, launch campaigns, and operate them at our cost. Weekly check-ins. Daily dashboards. Total transparency.

FreeWeek 2 onward
04

You win. We get paid.

One invoice per verified unit delivered, plus the 7% of spend if you are on the transaction plan. Scale up whenever you’re ready. Cancel whenever you’re not.

★ AlignedOngoing
06 — What we measure

No vanity metrics. Only what matters.

0%
of pricing tied directly to verified units inside your own systems — installs, users, transactions, leads, customers.
SAR 0
setup fees, lock-in fees, cancellation fees or surprise fees — on either plan.
0h
notice to cancel. Month-to-month. If we stop performing, you stop paying.
07 — Founders

Built by Abdulmajeed Alghamdi & Fatimah Mehdi.

Arcline was founded on one simple frustration: traditional agencies charge fees that have nothing to do with the customers they actually win. Arcline exists to fix that.

AA Founder

Abdulmajeed Alghamdi

A marketer with deep experience designing multi-channel data acquisition strategies — spanning paid media, organic social, messaging, digital presence, and offline growth.

FM Co-founder

Fatimah Mehdi

08 — Consultation

Let’s run
the numbers.

Book a 30-minute call. We’ll walk through both plans, work out which one is cheaper for your numbers, and outline which of the five channels fit your business.

  • 30-minute video call. No slides.
  • Free. No obligation. No follow-up spam.
  • You leave with both plans priced, in writing.
Step 1 of 4 · Service

Which service interests you most?

Pick the one closest to your goal. We’ll refine on the call.

When works for you?

Pick a date and time slot. All times Riyadh (GMT+3).

Your details.

Just the essentials — we’ll confirm by email.

Confirm your booking.

One last look. We’ll send a calendar invite within an hour.

Service
Date
Time
Name
Email
Company

Request received.

We’ll confirm your slot within one business day at the email you provided.

Talk soon.

09 — FAQ

Honest answers to honest questions.

Whatever unit actually moves your business: a lead, an install, an activated user, a transaction, or a paying customer. We agree the unit and its exact definition together, in writing, before launch — first transaction cleared, app opened and activated, form submitted and qualified, whatever fits. The point is you set the bar, and we don’t invoice for anything ambiguous.
Ad spend is yours; you’re billed by Meta, Google, TikTok, etc. directly. On top of that you pay your agreed rate for each unit we deliver. If the unit you picked is transactions, a flat 7% of that media spend applies as well — it is the only plan with a spend-based fee. We’re transparent about the spend-to-unit ratio in every weekly report.
Any business with a clear, repeatable definition of the unit it wants to buy and a margin that supports paying for it. We work especially well with e-commerce, mobile apps, SaaS, fintech, healthtech, and education. We’re upfront if a business doesn’t fit — we’d rather pass than promise something we can’t deliver.
First billable units usually arrive in 2–4 weeks for paid channels, longer for organic. We carry the cost until they do, which is the whole point of the model. If we can’t perform, we won’t see a single riyal.
Email us. There’s no notice period, no exit fee, no penalty. We invoice for any units already delivered and we part ways. That’s it.
Every billable unit must be verified in your system — your CRM, your payment processor, your app analytics. We never invoice off our own tracking alone. Plus we run anti-fraud on traffic sources before anything counts.
Yes. We’re Riyadh-based but the model is platform-agnostic. We’ve worked with brands across the GCC and have launched campaigns in English and Arabic depending on the audience.